As part of the Transit Growth Strategy implementation, we will be introducing a brand logo and tag line for Guelph Transit as one of the numerous initiatives to increase ridership. Staff with the assistance of a design firm, have narrowed the choice down to 3 alternatives.
We are currently in the process of surveying passengers and citizens at numerous locations around the City including St. George’s Square, Stone Road Mall and the Famers Market to see which design alternative is preferred. Please find attached the 3 alternatives that are being considered.
If you have the time, we would appreciate if you could review the options and let us know which option you prefer by the end of May. We will be making the selection of the final design at that time and incorporating the logo and tag line in the other communication initiatives that we are developing to support the implementation of the Transit Growth Strategy.
We appreciate you continued support of Guelph Transit as we move forward with the Transit Growth Strategy. Staff