Mayor Farbridge and Executive Director of Operations and Transit Services, Derek McCaughan unveiled Guelph Transit’s new logo on a hybrid vehicle at St. George’s Square today.
“This is an exciting time for Guelph Transit, with new and improved routes, better service levels, and a new transit terminal all on the horizon. The new logo reflects this new chapter for our local transit system, a chapter that will see Guelph Transit attract more riders while using resources more efficiently.” said Mayor Karen Farbridge.
Guelph Transit’s new identity reflects the values of a dynamic transit system. The tagline “On Your Way” is designed to convey the concept of moving forward. This is further reinforced with a stylized road with two continuous curves. The choice of the two curved lines represents a road that is travelled and captures the importance of the partnership between transit and the community working together.
“You will start to see the new logo on our entire transit fleet in the coming weeks,” promised Derek McCaughan.
“The logo was designed to align with our vision of transit being the most viable option to get you on your way around Guelph,” said Michael Anders, General Manager, Community Connectivity and Transit. “We asked residents, riders and our transit operators to select the new logo from three alternatives and this iteration struck a chord with the majority of respondents.” More than 500 surveys for the new logo were completed at the Public Works Week open house, Stone Road Mall, Guelph Farmer’s Market and St. George’s Square.
The hybrid vehicle on which the new logo appears does not consume any fuel when stopped at a traffic light, as it switches to electric mode. It meets the strict Super Ultra Low Emission Vehicle (SULEV II) and Advanced Technology – Partial Zero Emissions Vehicle (AT-PZEV) standards. The City’s other hybrid vehicle is used by by-law officers and a third ‘green’ vehicle – powered by methane gas from the City’s Wastewater treatment plant – is used by Wastewater.
The City was the first municipality in Ontario to be recognized for sustainable transit fleet management and was one of only two cities in Ontario to receive an E3 Fleet Silver rating for sustainable fleet management.